…Seems to be the theme of the day. I did a good job catching up on my Google Reader subscription list last evening. Then when I opened my Google home page this morning, the only two new entries were both entitled “Belief”.

At first, I was really scared. I thought someone was trying to tell me something - someone was challenging my faith.

Then, I realized that Gene reads the same blogs (Seth’s for instance) that I do.

In case you’re too lazy to click:

People don’t believe what you tell them.

They rarely believe what you show them.

They often believe what their friends tell them.

They always believe what they tell themselves.

Where does faith fit into this? At what point does the ‘faith of our fathers’ become what our hearts start telling us? How does evangelizing differ from marketing?